"You can't solve a problem until you're asking the right question." - J.P. Morgan
Hello, and welcome to SpiritBox Marketing
Whether you're a fan of J.P. Morgan or not, that quote, “You can't solve a problem until you're asking the right question.”, is a banger. And it sits at the heart of everything I do.
Let me explain...
I'm Dave, founder of SpiritBox, I don’t believe in rushing to solutions. I’ve seen how that approach plays out: half-baked campaigns, expensive tools gathering dust, and marketing strategies built on guesswork instead of insight. That’s not me.
I start by asking better questions. Not just about your marketing, but about your business, what drives it, what’s holding it back, and what success actually looks like to you. Because if I don't understand the full picture, I'm not truly helping, I'm just playing consultant dress-up.
SpiritBox was built for business owners who are tired of buzzwords and want marketing that works. Whether you’ve never had a marketing team or you’ve been burned by agencies that didn’t listen, you’ll find something different here: clarity, honesty, and smart strategy grounded in real-world experience.
As a Fractional CMO and strategic partner, I bring two decades of building brands, scaling operations, and aligning marketing to revenue. I’ve led growth in industries from aviation to retail to franchising. And I’ve learned that the best marketing doesn't start with tactics, it starts with understanding.
So if you’re ready for a partner who asks the right questions before offering answers, let's talk. Because when the strategy is right, the results follow.
Sorry, no, I can't make you a logo.
But I can help you figure out why your ad spend isn't moving the needle.
At SpiritBox, we’re not here to be your designer, copywriter, or social media intern. We’re here to help you make smarter marketing decisions that actually grow your business.
Depending on your level of engagement, I can be leveraged as a Marketing Consultant or Fractional CMO. So what’s the difference?
As a Marketing Consultant, I come in to help you assess, diagnose, and guide. Think of it as a focused engagement designed to solve specific challenges or answer big questions. Maybe you’re not ready to bring on a senior marketing leader, but you need someone who’s been there to take a look under the hood, cut through the noise, and show you what matters.
I’ll audit your current marketing efforts, identify what’s working (and what isn’t), and help you prioritize next steps. You’ll walk away with clear recommendations, actionable insights, and a stronger understanding of how to move forward, without having to commit to long-term leadership support.
It’s perfect for business owners who want a second opinion, a strategic sounding board, or a fresh set of experienced eyes on their marketing.
As a Fractional CMO, I’m not just giving you advice, I’m helping you set the strategy, align your team, and lead the execution. From uncovering what’s really holding back your growth to building a roadmap that connects marketing to revenue, I step in as part of your leadership team and help you move forward with clarity and confidence.